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type_genre:"Sammlung"
~person:"Fournier, Susan"
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~person:"Thompson, Craig J."
~source:"econis"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
72
Konsumentenverhalten
72
Theorie
21
Theory
21
Brand management
12
Markenführung
12
Russell W. Belk
10
Marketing management
8
Marketingmanagement
8
Marketing
7
Brand
6
Markenartikel
6
Beziehungsmarketing
5
Relationship marketing
5
Brand image
4
Markenimage
4
Marketing theory
4
Marketingtheorie
4
Decision
3
Entscheidung
3
Kaufentscheidung
3
Market research
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Marktforschung
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Purchase decision
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Qualitative Methode
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Qualitative method
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Scientific method
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Wissenschaftliche Methode
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Advertising effects
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Bibliometrics
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Bibliometrie
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Brand extension
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Consumption theory
2
Economic history
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International marketing
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Internationales Marketing
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Konsumtheorie
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Markenrecht
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Materialism
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Sammlung
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43
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42
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English
71
German
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Fournier, Susan
Keller, Kevin Lane
Sheth, Jagdish N.
Thompson, Craig J.
Belk, Russell W.
27
Holbrook, Morris B.
18
Gröppel-Klein, Andrea
17
Bettman, James R.
13
Weinberg, Peter
13
Bauer, Hans H.
12
Spiller, Achim
12
Diehl, Sandra
11
Grunert, Klaus G.
10
Herrmann, Andreas
10
Hill, Ronald Paul
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Jacoby, Jacob
9
Kirchgeorg, Manfred
9
Schröder, Hendrik
9
Wiedmann, Klaus-Peter
9
Foxall, Gordon R.
8
Kenning, Peter
8
Rudolph, Thomas
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Silberer, Günter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Langner, Tobias
7
Ozanne, Julie L.
7
Roosen, Jutta
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Böcker, Andreas
6
Dobscha, Susan
6
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Legends in consumer behavior
40
Legends in marketing
9
Brand management ; Vol. 2
4
Measuring and managing brands
3
Consumer culture theory
2
Consumer-brand relationships : theory and practice
2
The Routledge companion to consumer behavior
2
The impact of theory on representations of the consumer and the marketing organisation
2
Brand management ; Vol. 3
1
Handbook of brand relationships
1
Handbook on brand and experience management
1
Marketing-mix strategies - product strategy and promotion strategy
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
The Routledge companion to identity and consumption
1
The evolution of brands : from signals of quality to storehouses of trust
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
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ECONIS (ZBW)
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1
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
2
How consumers' attitudes toward brands are shaped
Brick, Danielle J.
;
Fournier, Susan
- In:
The Routledge companion to consumer behavior
,
(pp. 227-242)
.
2020
Persistent link: https://www.econbiz.de/10012316165
Saved in:
3
Introduction: What is Consumer Culture Theory?
Arnould, Eric J.
;
Thompson, Craig J.
- In:
Consumer culture theory
,
(pp. 1-16)
.
2018
Persistent link: https://www.econbiz.de/10012029989
Saved in:
4
Conclusion: Linking CCT and consumer research : consumer's mobilization of co-created resources
Thompson, Craig J.
;
MacInnis, Deborah J.
;
Arnould, Eric J.
- In:
Consumer culture theory
,
(pp. 319-346)
.
2018
Persistent link: https://www.econbiz.de/10012030049
Saved in:
5
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
6
Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
Saved in:
7
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
8
Adaptive decision making
Bettman, James R.
;
Carmon, Ziv
;
Johnson, Eric J.
; …
-
2016
Persistent link: https://www.econbiz.de/10011446075
Saved in:
9
Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
Saved in:
10
Recent work on consumer information processing
Bettman, James R.
;
Zauberman, Gal
;
Drolet, Aimee Leigh
; …
-
2016
Persistent link: https://www.econbiz.de/10011446107
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