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type_genre:"Sammlung"
~person:"Grunert, Klaus G."
~person:"Kenning, Peter"
~person:"Sheth, Jagdish N."
~subject:"Marktforschung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
~type_genre:"Non-commercial literature"
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Marktforschung
Consumer behaviour
84
Konsumentenverhalten
84
Theorie
24
Theory
24
Russell W. Belk
10
Marketing
9
Deutschland
6
Food consumption
6
Germany
6
Lebensmittelkonsum
6
Decision
4
EU countries
4
EU-Staaten
4
Entscheidung
4
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4
Lifestyle
4
Market research
4
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4
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4
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4
Denmark
3
Dänemark
3
Food
3
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3
Lebensmittel
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Marketing management
3
Marketingmanagement
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Product quality
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Produktqualität
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Purchase decision
3
Qualitative Methode
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Qualitative method
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Verbraucherverhalten
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Sammlung
Aufsatz im Buch
Collection of articles of several authors
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Grunert, Klaus G.
Kenning, Peter
Sheth, Jagdish N.
Decker, Reinhold
7
Hildebrandt, Lutz
7
Homburg, Christian
6
Bauer, Hans H.
5
Fitchett, James
5
Hruschka, Harald
5
Herrmann, Andreas
4
Silberer, Günter
4
Arsel, Zeynep
3
Balderjahn, Ingo
3
Behrens, Gerold
3
Belk, Russell W.
3
Berndt, Ralph
3
Boztuğ, Yasemin
3
Huber, Frank
3
Rodríguez Santos, María Carmen
3
Scheck, Christine
3
Streich, Michael
3
Tadajewski, Mark
3
Töpfer, Armin
3
Viswanathan, Madhu
3
Wagner, Udo
3
Werani, Thomas
3
Antonides, Gerrit
2
Arnould, Eric J.
2
Backhaus, Klaus
2
Baumgartner, Hans
2
Botschen, Günther
2
Bradlow, Eric T.
2
Bronnenberg, Bart J.
2
Bygvrå, Susanne
2
Campbell, Margaret C.
2
Canniford, Robin
2
Casarin, Francesco
2
Durvasula, Srinivas
2
Elsenbast, Wolfgang
2
Fettes, Werner
2
Fischer, Eileen
2
Fliedner, Malte
2
Gaus, Hansjörg
2
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Legends in marketing
1
Working paper / The Aarhus School of Business, Centre for Market Surveillance, Research and Strategy for the Food Sector
1
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ECONIS (ZBW)
4
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1
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
2
Neurale Korrelate attraktiver "Marken"verpackungen
Kenning, Peter
;
Stoll, Marco
- In:
Distribution und Handel in Theorie und Praxis : …
,
(pp. 531-551)
.
2009
Persistent link: https://www.econbiz.de/10003839574
Saved in:
3
Agricultural marketing and consumer behavior in a changing world
Wierenga, Berend
(
ed.
);
Tilburg, Aad van
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10013531689
Saved in:
4
Perceived and actual key success factors : a study of the yoghurt market in Denmark, Germany and the United Kingdom
Grunert, Klaus G.
;
Sørensen, Elin
-
1996
Persistent link: https://www.econbiz.de/10000943707
Saved in:
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