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type_genre:"Sammlung"
~person:"Hill, Ronald Paul"
~person:"Jacoby, Jacob"
~person:"Kenning, Peter"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
27
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27
Theorie
9
Theory
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Armut
3
Neuroscience
3
Neurowissenschaften
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1975-1995
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Hill, Ronald Paul
Jacoby, Jacob
Kenning, Peter
Sheth, Jagdish N.
50
Belk, Russell W.
27
Holbrook, Morris B.
18
Gröppel-Klein, Andrea
17
Bettman, James R.
13
Weinberg, Peter
13
Bauer, Hans H.
12
Spiller, Achim
12
Diehl, Sandra
11
Grunert, Klaus G.
10
Herrmann, Andreas
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Kirchgeorg, Manfred
9
Schröder, Hendrik
9
Wiedmann, Klaus-Peter
9
Foxall, Gordon R.
8
Keller, Kevin Lane
8
Rudolph, Thomas
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Silberer, Günter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Langner, Tobias
7
Ozanne, Julie L.
7
Roosen, Jutta
7
Thompson, Craig J.
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Böcker, Andreas
6
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Legends in consumer behavior
10
Business ethics and strategy ; Vol. 2
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Handbook of developments in consumer behaviour
1
Handbook of research on marketing and corporate social responsibility
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Macromarketing - a global focus ; Vol. 2
1
Marketing theory and applications ; 2012=Vol. 23
1
Marketing, ethics and society : critical reflections
1
Neuroeconomics
1
Neuroökonomie : Grundlagen - Methoden - Anwendungen
1
Paradoxien des Verbraucherverhaltens : Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung
1
Product and market development for subsistence marketplaces
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
The Routledge companion to consumer behavior
1
The SAGE handbook of social marketing
1
The impact of theory on representations of the consumer and the marketing organisation
1
Vertikales Marketing und Markenführung im Zeichen von Category-Management
1
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ECONIS (ZBW)
27
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1
Impoverished consumers : what we know, what we don't know, and what we should do
Hill, Ronald Paul
- In:
The Routledge companion to consumer behavior
,
(pp. 459-470)
.
2020
Persistent link: https://www.econbiz.de/10012316201
Saved in:
2
Paradoxien des Verbraucherverhaltens : verbraucherpolitische Implikationen
Kenning, Peter
- In:
Paradoxien des Verbraucherverhaltens : Dokumentation …
,
(pp. 115-131)
.
2019
Persistent link: https://www.econbiz.de/10011974546
Saved in:
3
Modeling non-cosumer behavior : consumption-as-restriction and corporate social responsibility
Rapp, Justine M.
;
Hill, Ronald Paul
;
Lehmann, Donald R.
- In:
Handbook of research on marketing and corporate social …
,
(pp. 198-215)
.
2016
Persistent link: https://www.econbiz.de/10011438369
Saved in:
4
Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob
-
2015
Persistent link: https://www.econbiz.de/10011413983
Saved in:
5
Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
Saved in:
6
Helping define the field and expand its horizons
Jacoby, Jacob
;
Zaltman, Gerald
;
Jacobs, Rick
; …
-
2015
Persistent link: https://www.econbiz.de/10011444643
Saved in:
7
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
Saved in:
8
The early years: information overload and quality perception
Jacoby, Jacob
;
Maheswaran, Durairaj
;
Haugtvedt, Curtis P.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444686
Saved in:
9
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
Saved in:
10
Pre-decision information accessing and behavioral process technology (BPT)
Jacoby, Jacob
;
Brinberg, David
;
Herr, Paul M.
-
2015
Persistent link: https://www.econbiz.de/10011444698
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