//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Sammlung"
~person:"Holbrook, Morris B."
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Brand management"
~subject:"Purchase decision"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Purchase decision
Consumer behaviour
100
Konsumentenverhalten
100
Theorie
21
Theory
21
Markenführung
20
Marketing management
14
Marketingmanagement
14
Brand
10
Brand image
10
Markenartikel
10
Markenimage
10
Russell W. Belk
10
Marketing
9
Beziehungsmarketing
6
Market research
6
Marktforschung
6
Relationship marketing
6
Advertising
5
Brand extension
5
Markentransfer
5
Werbung
5
Decision
4
Entscheidung
4
International marketing
4
Internationales Marketing
4
Product quality
4
Produktqualität
4
Bibliometrics
3
Bibliometrie
3
Kaufentscheidung
3
Marketing theory
3
Marketingtheorie
3
Qualitative Methode
3
Qualitative method
3
Scientific method
3
USA
3
United States
3
Wissenschaftliche Methode
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
19
Book / Working Paper
4
Type of publication (narrower categories)
All
Sammlung
Article in journal
Aufsatz im Buch
Hochschulschrift
Aufsatz in Zeitschrift
10
Book section
9
Reprint
7
Collection of articles written by one author
4
Collection of articles of several authors
3
Sammelwerk
3
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
23
Author
All
Holbrook, Morris B.
Keller, Kevin Lane
Sheth, Jagdish N.
Loureiro, Sandra Maria Correia
31
Phau, Ian
28
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Melewar, T. C.
21
Bang, Nguyen
20
Diamantopoulos, Adamantios
20
Japutra, Arnold
18
Guzman, Francisco
17
Hollebeek, Linda D.
17
Sarkar, Juhi Gahlot
17
Veloutsou, Cleopatra
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Khan, Imran
14
Pelsmacker, Patrick de
14
Valette-Florence, Pierre
14
Dens, Nathalie
13
Kunkel, Thilo
13
Romaniuk, Jenni
13
Casidy, Riza
12
Paul, Justin
12
Rahman, Zillur
12
Sreejesh, S.
12
Swoboda, Bernhard
12
Ahn, Jiseon
11
Bagozzi, Richard P.
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Kumar, Vikas
11
Park, C. Whan
11
Park, Jungkun
11
Septianto, Felix
11
Shukla, Paurav
11
Sung, Yongjun
11
Vrontis, Demetris
11
Abratt, Russell
10
Augusto, Mário Gomes
10
more ...
less ...
Published in...
All
Legends in consumer behavior
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 3
1
Brands : interdisciplinary perspectives
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Marketing letters : a journal of research in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
The evolution of brands : from signals of quality to storehouses of trust
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
2
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
3
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
4
Reflections on customer-based brand equity : perspectives, progress, and priorities
Keller, Kevin Lane
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011741469
Saved in:
5
The multiple roles of fit between brand alliance partners in alliance attitude formation
Meling Samuelsen, Bendik
;
Erling Olsen, Lars
;
Keller, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10011399145
Saved in:
6
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
7
Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
Saved in:
8
Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
;
Craig, C. S.
;
Malhotra, Naresh K.
-
2015
Persistent link: https://www.econbiz.de/10011444749
Saved in:
9
Commentary: the consumer perspective on branding
Holbrook, Morris B.
- In:
Brands : interdisciplinary perspectives
,
(pp. 297-308)
.
2015
Persistent link: https://www.econbiz.de/10010478956
Saved in:
10
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->