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type_genre:"Sammlung"
~person:"Jacoby, Jacob"
~person:"Kenning, Peter"
~person:"Sheth, Jagdish N."
~person:"Terlutter, Ralf"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
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Consumer behaviour
69
Konsumentenverhalten
69
Theorie
19
Theory
19
Russell W. Belk
10
Deutschland
8
Germany
8
Marketing
8
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6
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6
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4
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3
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Marketingmanagement
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Sammlung
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61
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Jacoby, Jacob
Kenning, Peter
Sheth, Jagdish N.
Terlutter, Ralf
Belk, Russell W.
27
Holbrook, Morris B.
18
Gröppel-Klein, Andrea
17
Bauer, Hans H.
13
Bettman, James R.
13
Weinberg, Peter
13
Spiller, Achim
12
Diehl, Sandra
11
Hill, Ronald Paul
11
Wiedmann, Klaus-Peter
11
Grunert, Klaus G.
10
Herrmann, Andreas
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Kirchgeorg, Manfred
9
Schmitt, Bernd
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Keller, Kevin Lane
8
Rudolph, Thomas
8
Scherhorn, Gerhard
8
Silberer, Günter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Hennigs, Nadine
7
Hippner, Hajo
7
Langner, Tobias
7
Ozanne, Julie L.
7
Roosen, Jutta
7
Smyczek, Sławomir
7
Thompson, Craig J.
7
Ahlert, Dieter
6
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Legends in consumer behavior
40
Legends in marketing
9
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Handbook of developments in consumer behaviour
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
International advertising and communication : current insights and empirical findings
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Media and convergence management
1
MultiMedia Mobil : Dienste und Inhalte über mobile Plattformen
1
Neuroeconomics
1
Neuroökonomie : Grundlagen - Methoden - Anwendungen
1
Paradoxien des Verbraucherverhaltens : Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
The Routledge companion to consumer behavior
1
Vertikales Marketing und Markenführung im Zeichen von Category-Management
1
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ECONIS (ZBW)
69
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1
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
2
Convergence, consumer behavior, and change management
Terlutter, Ralf
;
Ninaus, Katharina
- In:
Media and change management : creating a path for new …
,
(pp. 231-248)
.
2022
Persistent link: https://www.econbiz.de/10013167365
Saved in:
3
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
4
Paradoxien des Verbraucherverhaltens : verbraucherpolitische Implikationen
Kenning, Peter
- In:
Paradoxien des Verbraucherverhaltens : Dokumentation …
,
(pp. 115-131)
.
2019
Persistent link: https://www.econbiz.de/10011974546
Saved in:
5
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
6
Verbraucherwissenschaften : Rahmenbedingungen, Forschungsfelder und Institutionen
Kenning, Peter
(
ed.
);
Oehler, Andreas
(
ed.
); …
-
2017
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011528721
Saved in:
7
Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
Saved in:
8
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
9
Adaptive decision making
Bettman, James R.
;
Carmon, Ziv
;
Johnson, Eric J.
; …
-
2016
Persistent link: https://www.econbiz.de/10011446075
Saved in:
10
Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
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