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type_genre:"Sammlung"
~person:"Jacoby, Jacob"
~person:"Kenning, Peter"
~person:"Sheth, Jagdish N."
~subject:"Materialism"
~subject:"Neuroökonomie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
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Materialism
Neuroökonomie
Consumer behaviour
59
Konsumentenverhalten
59
Theorie
18
Theory
18
Russell W. Belk
10
Marketing
8
Decision
4
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Jacoby, Jacob
Kenning, Peter
Sheth, Jagdish N.
Belk, Russell W.
2
Lewis, Alan
2
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1
Alzubaidi, Hawazin
1
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1
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1
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Legends in consumer behavior
2
Neuroökonomie : Grundlagen - Methoden - Anwendungen
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
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ECONIS (ZBW)
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1
Gift-giving, sharing, and consumption holidays
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383778
Saved in:
2
Materialism and consumer culture : questioning what matters in life
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383817
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3
Neurobiologische Grundlagen von Konsumverhalten
Hubert, Anita Mirja
;
Kenning, Peter
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 195-218)
.
2011
Persistent link: https://www.econbiz.de/10008663302
Saved in:
4
Neurale Korrelate der Kundenloyalität : eine neuroökonomische Studie
Backhaus, Christof
;
Plassmann, Hilke
;
Kenning, Peter
; …
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 197-224)
.
2007
Persistent link: https://www.econbiz.de/10003512988
Saved in:
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