Neurobiologische Grundlagen von Konsumverhalten
Year of publication: |
2011
|
---|---|
Authors: | Hubert, Anita Mirja ; Kenning, Peter |
Published in: |
Neuroökonomie : Grundlagen - Methoden - Anwendungen. - Wiesbaden : Gabler, ISBN 978-3-8349-0462-1. - 2011, p. 195-218
|
Subject: | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Neuroökonomie | Neuroeconomics |
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