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type_genre:"Sammlung"
~person:"Jullien, Bruno"
~person:"Macharzina, Klaus"
~person:"Meffert, Heribert"
~subject:"Firmenimage"
~type_genre:"Amtsdruckschrift"
~type_genre:"Bibliografie"
~type_genre:"Case study"
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Markenmanagement : identitätsorientierte Markenführung und praktische Umsetzung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
);
Burmann, Christoph
(
contributor
); …
-
2005
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536862
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2
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
)
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001639661
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