//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Sammlung"
~person:"Keller, Kevin Lane"
~person:"Langner, Tobias"
~person:"Orth, Ulrich R."
~person:"Sheth, Jagdish N."
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
74
Konsumentenverhalten
74
Theorie
22
Theory
22
Brand management
12
Markenführung
12
Russell W. Belk
10
Marketing
8
Marketing management
7
Marketingmanagement
7
Brand
5
Brand image
5
Markenartikel
5
Markenimage
5
Emotion
4
Kaufentscheidung
4
Scientific method
4
Wissenschaftliche Methode
4
Decision
3
Entscheidung
3
International marketing
3
Internationales Marketing
3
Perception
3
Product design
3
Produktgestaltung
3
Purchase decision
3
Qualitative Methode
3
Qualitative method
3
Verbraucherverhalten
3
Verpackung
3
Wahrnehmung
3
Advertising effects
2
Bibliometrics
2
Bibliometrie
2
Brand extension
2
Brand loyalty
2
Business ethics
2
Cognition
2
Deutschland
2
Economic history
2
more ...
less ...
Online availability
All
Free
2
Undetermined
2
Type of publication
All
Book / Working Paper
57
Article
17
Type of publication (narrower categories)
All
Sammlung
Aufsatz im Buch
Hochschulschrift
Article in journal
53
Aufsatz in Zeitschrift
53
Collection of articles written by one author
49
Collection of articles of several authors
40
Sammelwerk
40
Book section
17
Reprint
9
Thesis
5
Aufsatzsammlung
2
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
Festschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Working Paper
1
more ...
less ...
Language
All
English
64
German
10
Author
All
Keller, Kevin Lane
Langner, Tobias
Orth, Ulrich R.
Sheth, Jagdish N.
Belk, Russell W.
27
Gröppel-Klein, Andrea
23
Herrmann, Andreas
18
Holbrook, Morris B.
18
Spiller, Achim
16
Bauer, Hans H.
15
Diehl, Sandra
14
Weinberg, Peter
14
Bettman, James R.
13
Diller, Hermann
13
Kirchgeorg, Manfred
12
Schröder, Hendrik
12
Esch, Franz-Rudolf
11
Grunert, Klaus G.
11
Homburg, Christian
11
Roosen, Jutta
11
Rudolph, Thomas
11
Terlutter, Ralf
11
Bruhn, Manfred
10
Fantapié Altobelli, Claudia
10
Hill, Ronald Paul
10
Kenning, Peter
10
Wiedmann, Klaus-Peter
10
Bagozzi, Richard P.
9
Enneking, Ulrich
9
Fournier, Susan
9
Jacoby, Jacob
9
Silberer, Günter
9
Foxall, Gordon R.
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Tomczak, Torsten
8
Woisetschläger, David
8
Arnould, Eric J.
7
Benkenstein, Martin
7
Boztuğ, Yasemin
7
more ...
less ...
Institution
All
Christian-Albrechts-Universität zu Kiel
2
Published in...
All
Legends in consumer behavior
40
Legends in marketing
9
Measuring and managing brands
3
Brand management ; Vol. 2
2
Brand management ; Vol. 3
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Forschungsgruppe Konsum und Verhalten
1
Innovation und Internationalisierung : Festschrift für Norbert Koubek
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Marketing-mix strategies - product strategy and promotion strategy
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Research
1
The Routledge companion to consumer behavior
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Vorträge zur Hochschultagung 2009 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
1
Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
1
more ...
less ...
Source
All
ECONIS (ZBW)
74
Showing
1
-
10
of
74
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
Saved in:
2
Kundenreaktionen auf das nonverbal dominante Verhalten von Verkaufs- und Servicepersonal unter Berücksichtigung der fundamentalen Dimensionen sozialer Kognitionen
Holm, Mirjam
-
2018
Persistent link: https://www.econbiz.de/10011874792
Saved in:
3
Design experience : a holistic, multi-sensory, and multi-dimensional perspective
Scheubeck, Kathrin
-
2017
Persistent link: https://www.econbiz.de/10011777496
Saved in:
4
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
5
Eine wertebasierte Typologie der Markenliebe
Kühn, Jochen
-
2018
Persistent link: https://www.econbiz.de/10011855473
Saved in:
6
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
7
Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
Saved in:
8
Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
Saved in:
9
Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
Saved in:
10
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->