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type_genre:"Sammlung"
~person:"Keller, Kevin Lane"
~person:"Langner, Tobias"
~person:"Sheth, Jagdish N."
~person:"Terlutter, Ralf"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
77
Konsumentenverhalten
77
Theorie
20
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Brand management
12
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12
Russell W. Belk
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Keller, Kevin Lane
Langner, Tobias
Sheth, Jagdish N.
Terlutter, Ralf
Belk, Russell W.
27
Gröppel-Klein, Andrea
23
Herrmann, Andreas
18
Holbrook, Morris B.
18
Spiller, Achim
16
Bauer, Hans H.
15
Diehl, Sandra
14
Weinberg, Peter
14
Bettman, James R.
13
Diller, Hermann
13
Kirchgeorg, Manfred
12
Schröder, Hendrik
12
Esch, Franz-Rudolf
11
Grunert, Klaus G.
11
Homburg, Christian
11
Roosen, Jutta
11
Rudolph, Thomas
11
Bruhn, Manfred
10
Fantapié Altobelli, Claudia
10
Hill, Ronald Paul
10
Kenning, Peter
10
Wiedmann, Klaus-Peter
10
Bagozzi, Richard P.
9
Enneking, Ulrich
9
Fournier, Susan
9
Jacoby, Jacob
9
Silberer, Günter
9
Foxall, Gordon R.
8
Orth, Ulrich R.
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Tomczak, Torsten
8
Woisetschläger, David
8
Arnould, Eric J.
7
Benkenstein, Martin
7
Boztuğ, Yasemin
7
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Legends in consumer behavior
40
Legends in marketing
9
Measuring and managing brands
3
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Brand management ; Vol. 2
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Forschungsgruppe Konsum und Verhalten
2
Research
2
Brand management ; Vol. 3
1
Cutting edge international research
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Innovation und Internationalisierung : Festschrift für Norbert Koubek
1
International advertising and communication : current insights and empirical findings
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Marketing-mix strategies - product strategy and promotion strategy
1
Media and convergence management
1
MultiMedia Mobil : Dienste und Inhalte über mobile Plattformen
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
The Routledge companion to consumer behavior
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
77
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1
Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
Saved in:
2
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
3
Convergence, consumer behavior, and change management
Terlutter, Ralf
;
Ninaus, Katharina
- In:
Media and change management : creating a path for new …
,
(pp. 231-248)
.
2022
Persistent link: https://www.econbiz.de/10013167365
Saved in:
4
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
5
Eine wertebasierte Typologie der Markenliebe
Kühn, Jochen
-
2018
Persistent link: https://www.econbiz.de/10011855473
Saved in:
6
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
7
Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
Saved in:
8
Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
Saved in:
9
The relationship of body weight and skepticism towards advertising
Brauneis, Sabrina
-
2016
Persistent link: https://www.econbiz.de/10011504850
Saved in:
10
Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
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