//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Sammlung"
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~person:"Thompson, Craig J."
~source:"econis"
~subject:"Brand extension"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
Consumer behaviour
63
Konsumentenverhalten
63
Theorie
19
Theory
19
Russell W. Belk
10
Brand management
8
Markenführung
8
Marketing
7
Marketing management
7
Marketingmanagement
7
Brand image
3
Decision
3
Entscheidung
3
Kaufentscheidung
3
Markenimage
3
Marketing theory
3
Marketingtheorie
3
Purchase decision
3
Qualitative Methode
3
Qualitative method
3
Scientific method
3
Wissenschaftliche Methode
3
Advertising effects
2
Bibliometrics
2
Bibliometrie
2
Consumption theory
2
Economic history
2
International marketing
2
Internationales Marketing
2
Konsumtheorie
2
Markenrecht
2
Markentransfer
2
Market research
2
Marktforschung
2
Materialism
2
Materialismus
2
National culture
2
Nationalkultur
2
Perception
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Sammlung
Aufsatz im Buch
Book section
Article in journal
3
Aufsatz in Zeitschrift
3
Reprint
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
2
Author
All
Keller, Kevin Lane
Sheth, Jagdish N.
Thompson, Craig J.
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Park, C. Whan
2
Aaker, David A.
1
Bhat, Sobodh
1
Bless, Herbert
1
Boush, David M.
1
Braig, Bridgette M.
1
Bridges, Sheri
1
De Canio, Francesca
1
Denize, Sara
1
Feng, Silei
1
Ghaddar, Sarah
1
Greifenender, Rainer
1
Han, Jin K.
1
Heath, Timothy B.
1
John, Deborah Roedder
1
Kim, Chung K.
1
Kim, JungKeun
1
Kim, Kyeongheui
1
Lavack, Anne M.
1
Lawson, Robert
1
Lee, Changhan
1
Loken, Barbara
1
Martinelli, Elisa
1
Milberg, Sandra
1
Monga, Alokparna Basu
1
Ostillio, Maria Carmela
1
Park, Jon-won
1
Reddy, Srinivas K.
1
Sattler, Henrik
1
Schmitt, Bernd
1
Smith, Margo
1
Sood, Sanjay
1
Stegemann, Nicole
1
Swaminathan, Vanitha
1
Tybout, Alice M.
1
Völckner, Franziska
1
Zhang, Hao
1
more ...
less ...
Published in...
All
Brand management ; Vol. 3
1
Measuring and managing brands
1
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
-
2010
Persistent link: https://www.econbiz.de/10003924426
Saved in:
2
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->