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type_genre:"Sammlung"
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~subject:"Markenimage"
~subject:"Marketing theory"
~subject:"Purchase decision"
~subject:"Scientific method"
~type_genre:"Aufsatz im Buch"
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Markenimage
Marketing theory
Purchase decision
Scientific method
Consumer behaviour
57
Konsumentenverhalten
57
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18
Theory
18
Russell W. Belk
10
Brand management
8
Markenführung
8
Marketing
7
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Marketingmanagement
7
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Keller, Kevin Lane
Sheth, Jagdish N.
Foxall, Gordon R.
5
Ozanne, Julie L.
4
Schmitt, Bernd
4
Aaker, Jennifer
3
Belk, Russell W.
3
Calder, Bobby J.
3
Dobscha, Susan
3
Jacoby, Jacob
3
Park, C. Whan
3
Sternthal, Brian
3
Tadajewski, Mark
3
Asmat Nizam Abdul Talib
2
Balboni, Bernardo
2
Batra, Rajeev
2
Behrens, Gerold
2
Benet-Martínez, Verónica
2
Brakus, J. Joško
2
D’Arco, Mario
2
Elliott, Richard
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Erdem, Tülin
2
Fournier, Susan
2
Garolera, Jordi
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Grappi, Silvia
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Henderson, Geraldine Rosa
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Hennigs, Nadine
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Hollebeek, Linda D.
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Iperen, Rudolf-Jan van
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Kuhn, Kerri-Ann L.
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Levy, Sidney J.
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Loureiro, Sandra Maria Correia
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Malhotra, Naresh K.
2
Marino, Vittoria
2
Pope, Nigel K. Ll.
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Schmidt, Steffen
2
Schweiger, Günter
2
Terlutter, Ralf
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Tybout, Alice M.
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Valenzuela, Ana
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Legends in consumer behavior
3
Legends in marketing
3
Brand management ; Vol. 2
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
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ECONIS (ZBW)
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1
Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
Saved in:
2
Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
;
Craig, C. S.
;
Malhotra, Naresh K.
-
2015
Persistent link: https://www.econbiz.de/10011444749
Saved in:
3
Methods and measures: selected papers
Jacoby, Jacob
;
Mazursky, David
;
Silberer, Günter
;
Roth …
-
2015
Persistent link: https://www.econbiz.de/10011444753
Saved in:
4
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
5
Consumer behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337122
Saved in:
6
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
7
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
8
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
9
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
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