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type_genre:"Sammlung"
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
58
Konsumentenverhalten
58
Theorie
18
Theory
18
Russell W. Belk
10
Brand management
8
Markenführung
8
Marketing
7
Marketing management
7
Marketingmanagement
7
Brand image
3
Decision
3
Entscheidung
3
Kaufentscheidung
3
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3
Purchase decision
3
Qualitative Methode
3
Qualitative method
3
Scientific method
3
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3
Bibliometrics
2
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2
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2
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2
Internationales Marketing
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2
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8
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Sammlung
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49
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40
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40
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28
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28
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English
58
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Keller, Kevin Lane
Sheth, Jagdish N.
Belk, Russell W.
27
Gröppel-Klein, Andrea
23
Herrmann, Andreas
18
Holbrook, Morris B.
18
Spiller, Achim
16
Bauer, Hans H.
15
Diehl, Sandra
14
Weinberg, Peter
14
Bettman, James R.
13
Diller, Hermann
13
Kirchgeorg, Manfred
12
Schröder, Hendrik
12
Esch, Franz-Rudolf
11
Grunert, Klaus G.
11
Homburg, Christian
11
Roosen, Jutta
11
Rudolph, Thomas
11
Terlutter, Ralf
11
Bruhn, Manfred
10
Fantapié Altobelli, Claudia
10
Hill, Ronald Paul
10
Kenning, Peter
10
Wiedmann, Klaus-Peter
10
Bagozzi, Richard P.
9
Enneking, Ulrich
9
Fournier, Susan
9
Jacoby, Jacob
9
Silberer, Günter
9
Foxall, Gordon R.
8
Langner, Tobias
8
Orth, Ulrich R.
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Spann, Martin
8
Tomczak, Torsten
8
Woisetschläger, David
8
Arnould, Eric J.
7
Benkenstein, Martin
7
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Legends in consumer behavior
40
Legends in marketing
9
Measuring and managing brands
3
Brand management ; Vol. 2
2
Brand management ; Vol. 3
1
Marketing-mix strategies - product strategy and promotion strategy
1
The Routledge companion to consumer behavior
1
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ECONIS (ZBW)
58
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21
Qualitative methods, Part III: subjective personal introspection
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505800
Saved in:
22
Qualitative methods, Part II: symbolic consumer behavior or consumption symbolism
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505803
Saved in:
23
Qualitative methods, Part I: interpretive approaches
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505806
Saved in:
24
Helping define the field and expand its horizons
Jacoby, Jacob
;
Zaltman, Gerald
;
Jacobs, Rick
; …
-
2015
Persistent link: https://www.econbiz.de/10011444643
Saved in:
25
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
Saved in:
26
The early years: information overload and quality perception
Jacoby, Jacob
;
Maheswaran, Durairaj
;
Haugtvedt, Curtis P.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444686
Saved in:
27
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
Saved in:
28
Pre-decision information accessing and behavioral process technology (BPT)
Jacoby, Jacob
;
Brinberg, David
;
Herr, Paul M.
-
2015
Persistent link: https://www.econbiz.de/10011444698
Saved in:
29
Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
Saved in:
30
Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
;
Craig, C. S.
;
Malhotra, Naresh K.
-
2015
Persistent link: https://www.econbiz.de/10011444749
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