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type_genre:"Sammlung"
~person:"Sheth, Jagdish N."
~subject:"Marketingtheorie"
~subject:"Strategic management"
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Marketingtheorie
Strategic management
Marketing management
14
Marketingmanagement
14
Marketing theory
5
Rajan Varadarajan
4
Consumer behaviour
3
Konsumentenverhalten
3
Strategisches Management
3
International marketing
2
Internationales Marketing
2
Marketing
2
Scientific method
2
Wissenschaftliche Methode
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Competitive strategy
1
Dienstleistungsmarketing
1
Diversification
1
Diversifikation
1
Economic history
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Fertigungsprogramm
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Firm performance
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Gerald Zaltman
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Innovation diffusion
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Innovation management
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Innovationsdiffusion
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Innovationsmanagement
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Inter-firm cooperation
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International market segmentation
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Internationale Marktsegmentierung
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Jagdish N. Sheth
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Market research
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Market segmentation
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Marktforschung
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Marktsegmentierung
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Master production schedule
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Online retailing
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Online-Handel
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Services marketing
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Sammlung
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8
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7
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6
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English
8
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Sheth, Jagdish N.
Wind, Yoram
3
Varadarajan, Rajan
2
Bell, David R.
1
Bharadwaj, Sundar
1
Freter, Hermann
1
Grönroos, Christian
1
Kotler, Philip
1
Krishnan, Balaji C.
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Reibstein, David J.
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Sridhar, Srihari
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Legends in marketing
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Legends in strategic marketing
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ECONIS (ZBW)
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Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
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2
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
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3
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
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4
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
Saved in:
5
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
6
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
7
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
8
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
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