//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Sammlung"
~subject:"Germany"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing strategy"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Germany
Markenimage
Marketing management
7,265
Marketingmanagement
7,265
Consumer behaviour
1,527
Konsumentenverhalten
1,527
Relationship marketing
1,000
Beziehungsmarketing
999
Marketing
949
Firm performance
856
Unternehmenserfolg
855
Brand management
830
Markenführung
830
USA
600
United States
598
Internet marketing
584
Online-Marketing
584
Innovation
564
KMU
505
SME
505
Theory
483
Theorie
481
Strategisches Management
453
Strategic management
452
Brand image
442
Social Web
390
Social web
390
International marketing
348
Internationales Marketing
345
Innovation management
322
Innovationsmanagement
322
Brand
299
Lieferantenmanagement
292
Supplier relationship management
292
Market orientation
290
Advertising
288
Markenartikel
288
Werbewirkung
288
Advertising effects
287
Werbung
284
Business-to-business marketing
263
more ...
less ...
Online availability
All
Undetermined
230
Free
52
Type of publication
All
Article
577
Book / Working Paper
7
Type of publication (narrower categories)
All
Sammlung
Article in journal
Aufsatz in Zeitschrift
Hochschulschrift
469
Thesis
420
Aufsatz im Buch
334
Book section
334
Bibliografie enthalten
246
Bibliography included
246
Graue Literatur
212
Non-commercial literature
212
Collection of articles of several authors
139
Sammelwerk
139
Lehrbuch
132
Textbook
107
Aufsatzsammlung
87
Case study
82
Fallstudie
82
Arbeitspapier
53
Working Paper
53
Handbook
37
Handbuch
37
Konferenzschrift
34
Conference proceedings
28
Ratgeber
28
Guidebook
25
Fallstudiensammlung
8
Festschrift
8
Reprint
8
Advisory report
5
Conference paper
5
Gutachten
5
Interview
5
Konferenzbeitrag
5
Mehrbändiges Werk
5
Multi-volume publication
5
Bibliografie
4
Amtsdruckschrift
3
Collection of articles written by one author
3
Elektronischer Datenträger
3
Government document
3
more ...
less ...
Language
All
English
476
German
109
Author
All
Melewar, T. C.
6
Brettel, Malte
5
Engelen, Andreas
5
O'Cass, Aron
5
Šerić, Maja
5
Bang Nguyen Viet
4
Eisend, Martin
4
Hirvonen, Saku
4
Laukkanen, Tommi
4
Barnier, Virginie de
3
Baumann, Chris
3
Diller, Hermann
3
Dressler, Marc
3
Foroudi, Pantea
3
Gil Saura, Irene
3
Glynn, Mark S.
3
Gray, David
3
Heinemann, Florian
3
Herrmann, Andreas
3
Jenner, Thomas
3
Loureiro, Sandra Maria Correia
3
Meffert, Heribert
3
Mirzaei, Abas
3
Srivastava, R. K.
3
St. Davčik, Nebojša
3
Abril Barrie, Carmen
2
Anabila, Peter
2
Anees-ur-Rehman, Muhammad
2
Baghi, Ilaria
2
Bahreinizad, Manizheh
2
Bajpai, Naval
2
Bamfo, Bylon Abeeku
2
Banerjee, Shubhomoy
2
Bang, Nguyen
2
Beck, Susanne
2
Bergkvist, Lars
2
Brasel, S. Adam
2
Calantone, Roger J.
2
Carnevale, Marina
2
Carrillat, François A.
2
more ...
less ...
Published in...
All
Journal of business research : JBR
34
The journal of product & brand management
23
European journal of marketing : EJM
16
The journal of brand management : an international journal
16
Journal of marketing communications
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of the Academy of Marketing Science
10
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
10
Journal of marketing
9
Journal of marketing management : MM
9
Journal of strategic marketing
9
Cogent business & management
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of business economics : JBE
7
Journal of retailing and consumer services
7
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
The marketing review
6
Die Betriebswirtschaft : DBW
5
International journal of internet marketing and advertising : IJIMA
5
International marketing review
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
Marketing : ZFP ; journal of research and management
5
Business horizons
4
European research studies
4
International journal of retail & distribution management
4
Journal of fashion marketing and management
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Marketing intelligence & planning
4
Psychology & marketing
4
The journal of asset management
4
The journal of business & industrial marketing
4
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
3
Akzente
3
Die Bank
3
EuroMed journal of business
3
more ...
less ...
Source
All
ECONIS (ZBW)
584
Showing
31
-
40
of
584
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Defining the identity-image gap : an analysis of a collective wine brand
Spiga, Antonio
;
Cardebat, Jean-Marie
- In:
International journal of wine business research
36
(
2024
)
1
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014484087
Saved in:
32
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
33
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
34
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
35
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
36
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
37
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
38
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
39
Social first? : not always! : brand co-creation through regional marketing at Deutsche Telekom
Weretecki, Patrick
;
Kristal, Samuel
- In:
Transfer : Zeitschrift für Kommunikation und …
70
(
2024
)
1
,
pp. 67-71
Persistent link: https://www.econbiz.de/10014560709
Saved in:
40
Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->