Coincidental brand origins influence persuasion based on need for cognition
Year of publication: |
2024
|
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Authors: | Cheng, Yimin ; Orazi, Davide Christian |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 1, p. 255-289
|
Subject: | Brand origin | Coincidence | Information processing | Marketing communications | Need for cognition | Kognition | Cognition | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management |
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