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type_genre:"Statistics"
~subject:"Marketing management"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Handbuch"
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Marketing management
Distribution channel
668
Vertriebsweg
668
Theorie
156
Theory
156
Deutschland
141
Germany
140
Einzelhandel
74
Retail trade
73
Marketingmanagement
71
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65
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64
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64
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63
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58
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58
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54
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54
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35
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35
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34
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33
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32
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31
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31
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31
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30
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26
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Preismanagement
24
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19
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Ahlert, Dieter
4
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3
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2
Ceyp, Michael H.
2
Gottschlich, Hendrik
2
Itō, Motoshige
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2
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2
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1
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1
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1
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1
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Handbuch Multi-Channel-Marketing
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3
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Europäische Hochschulschriften / 5
2
Kellogg on marketing
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
2
Betriebswirtschaftliche Kompetenz in der Erwachsenenbildung
1
Die Zukunft des Electronic Business
1
Digital Business in Africa : Social Media and Related Technologies
1
Digital strategies in a global market : navigating the Fourth Industrial Revolution
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
Economics of the triad : conflict and cooperation among the United States, Japan and Korea
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Fallstudien zur Unternehmensführung
1
Fundamentals of marketing research ; Vol. 3
1
Gabler Edition Wissenschaft
1
Global marketing strategies for the promotion of luxury goods
1
Grundwissen der Ökonomik / Betriebswirtschaftslehre
1
Handbook of marketing and finance
1
Innovative business practices : prevailing a turbulent era
1
Integrative Management- und Logistikkonzepte : Festschrift für Professor Dr. Dr. h.c. Hans-Christian Pfohl zum 60. Geburtstag
1
International marketing ; Vol. 3
1
International marketing in rapidly changing environments
1
Kulturmarketing
1
Kundenbeziehungen im Dienstleistungsbereich
1
Lehrbuch
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Managing economic liberalisation in South Asia : directions for the 21th century
1
Marketing der Agrar- und Ernährungswirtschaft
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Marktorientierte Unternehmensführung
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
1
Michael Porter ; Vol. 1
1
Mobilität und Marketing : wie und warum das Marketing mobil wird
1
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
1
Professionelles Sales & Service Management : Vorsprung durch konsequente Kundenorientierung
1
Regionale Vermarktungssysteme in der Land-, Ernährungs- und Forstwirtschaft : Chancen, Probleme und Bewertung
1
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ECONIS (ZBW)
71
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1
Strategic channel management
Hennessy, Julie
;
Lecinski, Jim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 281-303)
.
2023
Persistent link: https://www.econbiz.de/10014283181
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2
Go-to-market omnichannel design
Lecinski, Jim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 305-320)
.
2023
Persistent link: https://www.econbiz.de/10014283183
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3
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
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4
Application and integration of omnichannel decisions to customer relationship management
Karacali, Ozan
;
Salman, Gulberk Gultekin
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 153-176)
.
2021
Persistent link: https://www.econbiz.de/10012492367
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5
Digital tools in empirical marketing strategies of global hotel companies
Nozdreva, Raisa B.
;
Churakova, Anna
- In:
Digital strategies in a global market : navigating the …
,
(pp. 213-227)
.
2021
Persistent link: https://www.econbiz.de/10013164200
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6
Old and new distribution channels in the luxury sector
Mosca, Fabrizio
;
Giacosa, Elisa
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 220-243)
.
2016
Persistent link: https://www.econbiz.de/10011484698
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7
Mobile marketing : a new direct marketing promotional channel
Amirkhanpour, Monaliz
;
Vrontis, Demetris
- In:
Innovative business practices : prevailing a turbulent era
,
(pp. 342-370)
.
2013
Persistent link: https://www.econbiz.de/10011563784
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8
Channel strategies of foreign sales subsidiaries : the case of firms from developing countries operating in developed countries
Yu, Chwo-ming Joseph
;
Lin, Hsiao-wen
;
Chiu, Hui-yun
- In:
International marketing in rapidly changing environments
,
(pp. 127-160)
.
2013
Persistent link: https://www.econbiz.de/10010204780
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9
Why do manufacturers engage in private labels production? : market strategy and channel relationship perspectives
Yi, Ho Taek
;
Lim, Chae Un
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 81-89)
.
2013
Persistent link: https://www.econbiz.de/10010191277
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10
Online-Marketing bei der epubli GmbH
Dörnemann, Jörg
- In:
Fallstudien zur Unternehmensführung
,
(pp. 467-473)
.
2012
Persistent link: https://www.econbiz.de/10009508699
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