Channel strategies of foreign sales subsidiaries : the case of firms from developing countries operating in developed countries
Chwo-ming J. Yu, Hsiao-wen Lin and Hui-yun Chiu
| Year of publication: |
2013
|
|---|---|
| Authors: | Yu, Chwo-ming Joseph ; Lin, Hsiao-wen ; Chiu, Hui-yun |
| Published in: |
International marketing in rapidly changing environments. - Bingley [u.a.] : Emerald, ISBN 978-1-78190-896-9. - 2013, p. 127-160
|
| Subject: | Entwicklungsländer-seitig | From developing countries | Auslandsinvestition | Foreign investment | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Hochtechnologie | High technology | Taiwan | Industrieländer | Industrialized countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010204780