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type_genre:"Thesis"
~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~language:"eng"
~subject:"Bank"
~subject:"Risiko"
~subject:"Risk measure"
~subject:"United States"
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Collection of articles written by one author"
~type_genre:"Konferenzbeitrag"
~type_genre:"Lehrbuch"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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KAM effectiveness and future performance risk for FMCG companies : underlying risks of KAM
Rubio, Pedro
;
Fabra, María Eugenia
;
Labajo, Victoria
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 75-84)
.
2018
Persistent link: https://www.econbiz.de/10013277421
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