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type_genre:"Thesis"
~isPartOf:"Journal of marketing theory and practice"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of marketing theory and practice
International journal of selection and assessment
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Hypotheses of equivalence and their testing
Garber, Lawrence L.
;
Boya, Ünal Ö.
;
Hyatt, Eva M.
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011912914
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2
An experimental examination of equivalence failures in multicultural comparative research
Case, F. Mark
;
Ford, John B.
;
Markowski, Edward P.
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10009729467
Saved in:
3
Order and quality effects in sequential monadic concept testing : methodological details matter in concept-testing practice
Friedman, Mike
;
Schillewaert, Niels
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 377-389
Persistent link: https://www.econbiz.de/10009688907
Saved in:
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