Hypotheses of equivalence and their testing
Lawrence L. Garber Jr., Ünal Ö. Boya, and Eva M. Hyatt
| Year of publication: |
2018
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|---|---|
| Authors: | Garber, Lawrence L. ; Boya, Ünal Ö. ; Hyatt, Eva M. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 26.2018, 3, p. 280-288
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| Subject: | Konsumentenverhalten | Consumer behaviour | Erhebungstechnik | Data collection method | Empirische Methode | Empirical method | Methodologie | Methodology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2018.1450634 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011912914