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type_genre:"Thesis"
~isPartOf:"Neue Perspektiven der marktorientierten Unternehmensführung"
~person:"Zacharias, Nicolas"
~subject:"Innovation management"
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Neue Perspektiven der marktorientierten Unternehmensführung
Gabler Research / Neue Perspektiven der marktorientierten Unternehmensführung
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An integrative approach to innovation management : patterns of companies' innovation orientation and customer responses to product program innovativeness
Zacharias, Nicolas
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2011
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1. ed.
Persistent link: https://www.econbiz.de/10009304292
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