An integrative approach to innovation management : patterns of companies' innovation orientation and customer responses to product program innovativeness
Nicolas Zacharias
| Year of publication: |
2011 ; 1. ed.
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| Authors: | Zacharias, Nicolas |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Unternehmen | Enterprise | Innovation | Innovationsmanagement | Innovation management | Konsumentenverhalten | Consumer behaviour | Kundentreue |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 97 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Darmstadt, Techn. Univ., Diss., 2011 |
| ISBN: | 3-8349-3338-4 ; 978-3-8349-3338-6 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009304292