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type_genre:"Working Paper"
~accessRights:"restricted"
~isPartOf:"Advances in National Brand and Private Label Marketing : 10th International Conference, 2023"
~subject:"Private label brands"
~subject:"Private labels"
~type_genre:"Konferenzbeitrag"
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Private label brands
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
Journal of retailing and consumer services
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Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
2
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
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