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type_genre:"Working Paper"
~isPartOf:"MSI reports : working paper series"
~subject:"Consumer behaviour"
~subject:"Produkt"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Global takeoff of new products : culture's consequences, wealth of nations, or vanishing differences?
Chaandrasekaran, Deepa
;
Tellis, Gerard J.
- In:
MSI reports : working paper series
(
2007
)
4
,
pp. 73-97
Persistent link: https://www.econbiz.de/10003641122
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The psychology of category design : how product groupings influence consumer decision making
Poynor, Cait
;
Diehl, Kristin
- In:
MSI reports : working paper series
(
2007
)
1
,
pp. 51-71
Persistent link: https://www.econbiz.de/10003605779
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