The psychology of category design : how product groupings influence consumer decision making
Year of publication: |
2007
|
---|---|
Authors: | Poynor, Cait ; Diehl, Kristin |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2007, 1, p. 51-71
|
Subject: | Konsumentenverhalten | Consumer behaviour | Selbstbedienung | Self-service | Produkt | Product | Produktdifferenzierung | Product differentiation | Einzelhandel | Retail trade |
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