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type_genre:"Working Paper"
~language:"eng"
~person:"Broos, Maaike"
~person:"Carvalho, Joao"
~type_genre:"Bibliografie"
~type_genre:"Fallstudie"
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Brands : interdisciplinary perspectives
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International journal of retail & distribution management
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Retail stores as brands : performances, theatre and space
Marrewijk, Alfons van
;
Broos, Maaike
- In:
Brands : interdisciplinary perspectives
,
(pp. 145-166)
.
2015
Persistent link: https://www.econbiz.de/10010477897
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2
Internationalisation through franchising : the Parfois case study
Forte, Rosa
;
Carvalho, Joao
- In:
International journal of retail & distribution management
41
(
2013
)
5
,
pp. 380-395
Persistent link: https://www.econbiz.de/10009767790
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