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type_genre:"Working Paper"
~person:"Brennan, Linda"
~subject:"Competition"
~subject:"Globalisierung"
~type_genre:"Book section"
~type_genre:"Fallstudie"
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Global advertising practice in a borderless world
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ECONIS (ZBW)
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Globalisation, branding and advertising's stakeholders
Brennan, Linda
;
Crawford, Robert
- In:
Global advertising practice in a borderless world
,
(pp. 22-41)
.
2017
Persistent link: https://www.econbiz.de/10011668012
Saved in:
2
From global to social : digital communication and the future of globalisation and advertising
Crawford, Robert
;
Brennan, Linda
;
Nguyen, Dang
;
Parker, …
- In:
Global advertising practice in a borderless world
,
(pp. 219-227)
.
2017
Persistent link: https://www.econbiz.de/10011668028
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