Globalisation, branding and advertising's stakeholders
Year of publication: |
2017
|
---|---|
Authors: | Brennan, Linda ; Crawford, Robert |
Published in: |
Global advertising practice in a borderless world. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-91830-6. - 2017, p. 22-41
|
Subject: | Werbewirtschaft | Advertising industry | Markenführung | Brand management | Stakeholder | Branchenentwicklung | Sector development | Globalisierung | Globalization |
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