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type_genre:"Working Paper"
~person:"Esteban-Millat, Irene"
~person:"Reinartz, Werner J."
~subject:"Handelsmarketing"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
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Esteban-Millat, Irene
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
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ECONIS (ZBW)
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Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
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2
Markenstrategien aus der Sicht des Handels
Reinartz, Werner J.
;
Sanktjohanser, Josef
- In:
Markenstrategien im Spannungsfeld Hersteller - Handel : …
,
(pp. 46-71)
.
2011
Persistent link: https://www.econbiz.de/10009009234
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