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type_genre:"Working Paper"
~person:"Gázquez-Abad, Juan Carlos"
~type_genre:"Article"
~type_genre:"Collection of articles of several authors"
~type_genre:"Hochschulschrift"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
4
Einzelhandel
4
Handelsmarke
4
Konsumentenverhalten
4
Retail trade
4
Store brand
3
Assortment
2
Brand management
2
Markenführung
2
Retail assortment
2
Sortiment
2
Spain
2
Spanien
2
USA
2
United States
2
Welt
2
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2
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1
Branchenentwicklung
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Marketingmanagement
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National brands
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Private label
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Working Paper
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Collection of articles of several authors
Hochschulschrift
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8
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Konferenzschrift
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English
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Gázquez-Abad, Juan Carlos
Greenhalgh, Christine
8
Rogers, Mark
5
Martínez-López, Francisco J.
4
Riekhof, Hans-Christian
4
Sattler, Henrik
4
Ailawadi, Kusum L.
3
Choi, Seung-chan
3
Dekimpe, Marnik G.
3
Deleersnyder, Barbara
3
Kuhlmann, Raphael
3
Rubio Benito, Natalia
3
Steenkamp, Jan-Benedict E. M.
3
Villaseñor, Nieves
3
Wolf, Annett
3
Yagüe Guillén, María Jésus
3
Abraham, Eike Jonas
2
Arslan, Aslıhan
2
Bakker, Diederich
2
Baroncelli, Eugenia
2
Barsky, Robert B.
2
Bierwirth, Andreas
2
Bonnet, Céline
2
Bouamra-Mechemache, Zohra
2
Boyacı, Tamer
2
Bruhn, Manfred
2
Brüggemann, Philipp
2
Burmann, Christoph
2
Curry, David J.
2
Dahlhoff, Denise
2
Diallo, Mbaye Fall
2
Esteban-Millat, Irene
2
Fink, Carsten
2
Fornari, Daniele
2
Fornari, Edoardo
2
Gathen, Andreas von der
2
Geise, Fabian A.
2
Geise, Wolfgang
2
Grandi, Sebastiano
2
Gómez-Suárez, Mónica
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
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Journal of retailing and consumer services
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Springer Proceedings in Business and Economics
1
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ECONIS (ZBW)
4
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1
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
2
The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 340-348
Persistent link: https://www.econbiz.de/10011629448
Saved in:
3
Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
Saved in:
4
Advances in national brand and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J.
(
ed.
); …
-
International Conference on Research on National Brand …
-
2017
Persistent link: https://www.econbiz.de/10011664011
Saved in:
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