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type_genre:"Working Paper"
~person:"Humphreys, Brad R."
~person:"Thomas, Aaron"
~type_genre:"Case study"
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Journal of marketing channels : ... distribution systems, strategy, and management
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Working paper / University of Alberta, Faculty of Arts, Department of Economics
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Prize Structure and Performance: Evidence from NASCAR
Frick, Bernd
;
Humphreys, Brad R.
-
2011
Persistent link: https://www.econbiz.de/10009501346
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Affinity and beyond : leveraging NASCAR's integrated supply network to drive fan equity
Cadwallader, Susan
;
Boyd, Tom
;
Thomas, Aaron
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
3
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pp. 193-211
Persistent link: https://www.econbiz.de/10009578202
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