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type_genre:"Working Paper"
~person:"Swoboda, Bernhard"
~person:"Varshneya, Geetika"
~subject:"Retail trade"
~type_genre:"Article in journal"
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Swoboda, Bernhard
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European retail research
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Journal of fashion marketing and management
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Marketing : ZFP ; journal of research and management
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Antecedents and consequences of experiential value in fashion retailing : a study on Indian consumers
Varshneya, Geetika
- In:
Journal of fashion marketing and management
26
(
2022
)
5
,
pp. 832-851
Persistent link: https://www.econbiz.de/10013555061
Saved in:
2
Experiential value : multi-item scale development and validation
Varshneya, Geetika
;
Das, Gopal
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 48-57
Persistent link: https://www.econbiz.de/10011628991
Saved in:
3
A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity
Weindel, Julia
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
Saved in:
4
Co-operation activities of middle-sized retailers and manufacturers in the fashion industry : a look at competences, potentials, realization and success factors in value chain acti...
Swoboda, Bernhard
;
Foscht, Thomas
- In:
European retail research
28
(
2014
)
1
,
pp. 103-118
Persistent link: https://www.econbiz.de/10011285507
Saved in:
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