Antecedents and consequences of experiential value in fashion retailing : a study on Indian consumers
Year of publication: |
2022
|
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Authors: | Varshneya, Geetika |
Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 26.2022, 5, p. 832-851
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Subject: | Antecedents | Consequences | Experiential value | Fashion | Retail | Konsumentenverhalten | Consumer behaviour | Mode | Indien | India | Textilhandel | Textile distribution | Einzelhandel | Retail trade |
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