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type_genre:"Working Paper"
~source:"econis"
~subject:"Press publisher"
~subject:"Presseverlag"
~subject:"Rentabilität"
~type_genre:"Article in journal"
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Presseverlag
Rentabilität
Advertising industry
380
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126
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123
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63
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63
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60
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60
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44
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32
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32
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22
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20
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advertising
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Gabszewicz, Jean Jaskold
4
Laussel, Didier
4
Sonnac, Nathalie
4
Bultez, Alain V.
3
Naert, Philippe Antoine
3
Abou Nabout, Nadia
1
Dukes, Anthony
1
Gal-Or, Esther
1
Gerstmeier, Eva
1
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CORE discussion paper : DP
2
Série des documents de travail / Centre de Recherche en Économie et Statistique
2
Working paper / European Institute for Advanced Studies in Management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
The journal of business : B
1
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
1
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ECONIS (ZBW)
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1
An analysis of the profitability of fee-based compensation plans for search engine marketing
Abou Nabout, Nadia
;
Skiera, Bernd
;
Stepanchuk, Tanja
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 68-80
Persistent link: https://www.econbiz.de/10009554312
Saved in:
2
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732849
Saved in:
3
Concentration in the press industry and the theory of the "circulation spiral"
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732860
Saved in:
4
On the profitability of media mergers
Gal-Or, Esther
;
Dukes, Anthony
- In:
The journal of business : B
79
(
2006
)
2
,
pp. 489-525
Persistent link: https://www.econbiz.de/10003310315
Saved in:
5
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771883
Saved in:
6
Concentration in the press industry and the theory of the "circulation spiral"
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771884
Saved in:
7
When does lag structure really matter ... indeed?
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1987
Persistent link: https://www.econbiz.de/10000739159
Saved in:
8
From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000739119
Saved in:
9
From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000699122
Saved in:
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