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B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice
Baumgarth, Carsten
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2018
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Persistent link: https://www.econbiz.de/10011782278
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Brand the Future : systematische Markenentwicklung im B2B
Gey, Thomas
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2017
Persistent link: https://www.econbiz.de/10011484774
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