//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
~accessRights:"restricted"
~institution:"Springer Gabler <Firma>"
~isPartOf:"Schriftenreihe der HHL Leipzig Graduate School of Management"
~language:"deu"
~language:"eng"
~subject:"Erfolgsfaktor"
~subject:"Experiment"
~type:"book"
~type_genre:"Hochschulschrift"
~type_genre:"Lehrbuch"
~type_genre:"Statistics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Erfolgsfaktor
Experiment
Advertising effects
1
Internet marketing
1
Kommunikationspolitik
1
Kongruenz
1
Media mix
1
Media-Mix
1
Mediamix-Strategie
1
Online-Marketing
1
Success factor
1
Werbewirkung
1
more ...
less ...
Online availability
All
Free
Undetermined
Type of publication
All
Book / Working Paper
Type of publication (narrower categories)
All
Hochschulschrift
Lehrbuch
Statistics
Language
All
German
English
Author
All
Beyer, Christina
1
Kirchgeorg, Manfred
1
Institution
All
Springer Gabler <Firma>
Springer Fachmedien Wiesbaden
1
Published in...
All
Schriftenreihe der HHL Leipzig Graduate School of Management
Research
1
Springer eBooks / Business and Economics
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Kongruenz in der Crossmedia-Kommunikation : eine Untersuchung der Determinanten und Wirkungen
Beyer, Christina
-
2020
Kongruenz als Ansatz in der Crossmedia-Werbung -- Bedeutung von Kongruenz in der Crossmedia-Werbung -- Entwicklung eines konzeptionellen Bezugsrahmens und empirische Untersuchung zu Determinanten und Wirkungen in der Crossmedia-Werbung
Persistent link: https://www.econbiz.de/10012402620
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->