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~accessRights:"free"
~accessRights:"restricted"
~language:"deu"
~language:"eng"
~person:"Friedli, Thomas"
~person:"Kirchgeorg, Manfred"
~subject:"Brand management"
~type:"book"
~type_genre:"Bibliography included"
~type_genre:"Hochschulschrift"
~type_genre:"Lehrbuch"
~type_genre:"Statistics"
~type_genre:"Systematic review"
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Brand management
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Friedli, Thomas
Kirchgeorg, Manfred
Burmann, Christoph
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Piehler, Rico
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Schade, Michael
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Steiner, Paul
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Abraham, Eike Jonas
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Adomeit, Malte
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Fröhling, Renée
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Halaszovich, Tilo F.
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Hodson, Julian Michael
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Hollmann, Moritz
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Horstmann, Florian
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Jentschke, Mirjam
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Kist, Edgar Leander
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Kramer, Robert
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Lienemann, Andre Jann
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Maier, Florian
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Rippe, Kai
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Rosina, Margarete
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
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Multisensory impact of sport events : a comparative effect analysis based on soccer games
Tham, Thorsten
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2016
Persistent link: https://www.econbiz.de/10011381933
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