//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
~accessRights:"restricted"
~language:"deu"
~language:"eng"
~person:"Friedli, Thomas"
~person:"Kirchgeorg, Manfred"
~subject:"Erfolgsfaktor"
~type:"book"
~type_genre:"Bibliography included"
~type_genre:"Hochschulschrift"
~type_genre:"Lehrbuch"
~type_genre:"Statistics"
~type_genre:"Systematic review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Erfolgsfaktor
Industrie
5
Manufacturing industries
5
Marketing
5
Marketingmanagement
5
Pharmaceutical industry
5
Pharmaindustrie
5
Business process management
4
Deutschland
4
Digitalisierung
4
Germany
4
Lean Production
4
Marketing management
4
Prozessmanagement
4
Communication
3
Consumer behaviour
3
Digitization
3
Innovation management
3
Innovationsmanagement
3
Kommunikation
3
Komplexitätsmanagement
3
Konsumentenverhalten
3
Lean production
3
Markenführung
3
Theorie
3
Theory
3
Verbraucherverhalten
3
Advertising effects
2
Brand management
2
Complexity management
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
Food retailing
2
Innovation
2
Internet marketing
2
Kommunikationspolitik
2
Kongruenz
2
Lean Management
2
Lean management
2
Lebensmitteleinzelhandel
2
more ...
less ...
Online availability
All
Free
Undetermined
Type of publication
All
Book / Working Paper
Type of publication (narrower categories)
All
Bibliography included
Hochschulschrift
Lehrbuch
Statistics
Systematic review
Arbeitspapier
1
Case study
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
Textbook
1
Working Paper
1
more ...
less ...
Language
All
German
English
Author
All
Friedli, Thomas
Kirchgeorg, Manfred
Krcmar, Helmut
3
Bach, Norbert
2
Beyer, Christina
2
Biedermann, Lukas
2
Brinkel, Gerlinde
2
Bruckner, Beatrice K.
2
Brüning, Eva M.
2
Dorfer, Laura
2
Eigler, Joachim
2
Erb, Simon
2
Fritsch, Michael
2
Gleiß, Anne
2
Harima, Jan
2
Heider, Anne Katarina
2
Heinecke, Christoph
2
Heß, Joseph
2
Holtbrügge, Dirk
2
Hütter, Manuel
2
Imelauer, Gregor
2
Kaufmann, Lutz
2
Knop, Robert
2
Kollmann, Tobias
2
Konrad, Thomas S.
2
Kopia, Jan
2
Kotzab, Herbert
2
Köstner, Mariella
2
Leimeister, Jan Marco
2
Maurer, Thomas
2
Moog, Petra
2
Nissen, Volker
2
Pfeifle, Kathrin
2
Raps, Andreas
2
Raupach, Björn
2
Reibstein, Tobias
2
Rothe, Dominic
2
Räcke, Susann
2
Schallmo, Daniel
2
Schwarzkopf, Christian
2
Seidel, Michael
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
Published in...
All
Research
2
Schriftenreihe der HHL Leipzig Graduate School of Management
2
Springer eBooks / Business and Economics
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Kongruenz in der Crossmedia-Kommunikation : eine Untersuchung der Determinanten und Wirkungen
Beyer, Christina
-
2020
Persistent link: https://www.econbiz.de/10012119121
Saved in:
2
Kongruenz in der Crossmedia-Kommunikation : eine Untersuchung der Determinanten und Wirkungen
Beyer, Christina
-
2020
Kongruenz als Ansatz in der Crossmedia-Werbung -- Bedeutung von Kongruenz in der Crossmedia-Werbung -- Entwicklung eines konzeptionellen Bezugsrahmens und empirische Untersuchung zu Determinanten und Wirkungen in der Crossmedia-Werbung
Persistent link: https://www.econbiz.de/10012402620
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->