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~accessRights:"restricted"
~language:"eng"
~subject:"Consumer behaviour"
~type_genre:"Case study"
~type_genre:"Conference paper"
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Ethics, social responsibility and sustainability in marketing
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
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Designing and communicating experience
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Repair, do-it-yourself and circular economy : alternative practices for sustainable consumption
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Scientific Annals of Economics and Business
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Consumer culture theory
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Driving Quality Management and Sustainability in VUCA Environments : 4th International Conference on Quality Innovation and Sustainability (ICQIS), Setubal, Portugal, May 22-23, 2023
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
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ECONIS (ZBW)
391
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1
AI and new forms of market interaction to enhance customer experience : a management perspective
Pugna, Irina-Bogdana
;
Popescu, Ioana-Cecilia
;
Henson, Martin
- In:
Reshaping Power Dynamics Between Sustainable Growth and …
,
(pp. 35-47)
.
2024
Persistent link: https://www.econbiz.de/10014555814
Saved in:
2
Better understand post-use behaviours through perceived value : exploratory study
Lebossé, Camille
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 100-110)
.
2024
Persistent link: https://www.econbiz.de/10014501109
Saved in:
3
Big Data as a tool for assessing consumer practices and efficiency of consumer problem solving
Lipatova, Anna
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 103-113)
.
2024
Persistent link: https://www.econbiz.de/10014577983
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4
Determinants of willingness to use mobile payment application in China
Shulan Chen
;
Wornchanok Chaiyasoonthorn
;
Singha Chaveesuk
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 557-567)
.
2024
Persistent link: https://www.econbiz.de/10014564322
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5
Factors and attitudes influencing the implementation of reverse logistics (recycling) : the case of Portuguese consumers
Minto, Ariadne Cristina
;
Conceição Cruz Silvério, …
- In:
Driving Quality Management and Sustainability in VUCA …
,
(pp. 243-258)
.
2024
Persistent link: https://www.econbiz.de/10014549523
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6
Factors influencing customer retention in the parcel delivery industry
Zonghong Wu
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 789-805)
.
2024
Persistent link: https://www.econbiz.de/10014575003
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7
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
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8
Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 951-962)
.
2024
Persistent link: https://www.econbiz.de/10014575122
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9
Identifying current themes and important future research directions in the field of consumer animosity
Davlembayeva, Dinara
;
Marikyan, Davit
;
Slade, Emma L.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 42-55)
.
2024
Persistent link: https://www.econbiz.de/10014501026
Saved in:
10
The influence of augmented reality on the consumer purchasing process
Murmura, Federica
;
Bravi, Laura
;
Pierli, Giada
;
Santos, …
- In:
Driving Quality Management and Sustainability in VUCA …
,
(pp. 57-69)
.
2024
Persistent link: https://www.econbiz.de/10014549183
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