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~accessRights:"free"
~accessRights:"restricted"
~subject:"Brand management"
~subject:"Deutschland"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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Search: subject:"B-to-B-Marketing"
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Brand management
Deutschland
Theorie
B-to-B-Marketing
79
Business-to-business marketing
79
Beziehungsmarketing
11
Lieferantenmanagement
11
Relationship marketing
11
Supplier relationship management
11
Business-to-Business-Marketing
9
E-commerce
7
Electronic Commerce
7
Marketing management
7
Marketingmanagement
7
Theory
7
Brand image
5
Confidence
5
Markenimage
5
Physical distribution
5
Vertrauen
5
Vertrieb
5
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4
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4
Bundling strategy
4
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4
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4
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4
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4
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4
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4
Markenführung
4
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Dienstleistungssektor
3
Erfolgsfaktor
3
Lieferkette
3
Marketing theory
3
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3
Online-Handel
3
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128
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128
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33
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Bausback, Nadine
1
Betz, Michael
1
Burmann, Christoph
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Claßen, Matthias
1
Durach, Christian F.
1
Fließ, Sabine
1
Germelmann, Class Christian
1
Klug, Matthias
1
Kolbe, Lutz
1
Krause, Andreas
1
Lindemann, Eckhard
1
Lu, Yixin
1
Ludorf, Sebastian
1
Maier, Florian
1
Retno, S. L.
1
Richter, Markus
1
Scheutzow, Silke
1
Thoele, Frederick
1
Toporowski, Waldemar
1
Ungruhe, Markus
1
Wagner, Stephan M.
1
Weber, Jürgen
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Zhu, Miaomiao
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Springer Fachmedien Wiesbaden
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Brand the Future : systematische Markenentwicklung im B2B
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
1
Innovatives Markenmanagement
1
Schriftenreihe Logistik der Technischen Universität Berlin
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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ECONIS (ZBW)
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Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
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2
A theoretical and practical contribution to supply chain robustness : developing a schema for robustness in dyads
Durach, Christian F.
-
2016
Persistent link: https://www.econbiz.de/10011475078
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3
Besonderheiten von Produkten aus nachwachsenden Rohstoffen und deren Auswirkungen auf die Wahl effizienter Koordinationsformen in B2B-Geschäftsbeziehungen
Ludorf, Sebastian
-
2015
This thesis investigates the specific characteristics of products from renewable resources and analyses how they affect the choice of efficient coordination mechanisms in business-to-business relationships. Due to the diversity and heterogeneity of renewable resources, this is done by means of...
Persistent link: https://www.econbiz.de/10011437394
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4
Marktorientierung in Business-to-Business-Märkten
Claßen, Matthias
-
2015
Persistent link: https://www.econbiz.de/10010512593
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5
Where should fairness judgment be anchored? : fairness as a decision heuristic for achieving inter-organizational compliance
Zhu, Miaomiao
-
2014
Persistent link: https://www.econbiz.de/10010390485
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6
Data-driven decision making in auction markets
Lu, Yixin
-
2014
Persistent link: https://www.econbiz.de/10010432272
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7
Kundenbindung durch Kundenintegration auf Industriegütermärkten
Scheutzow, Silke
-
2017
Persistent link: https://www.econbiz.de/10011546032
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8
Inszenierung statt Produktausstellung
Klug, Matthias
;
Thoele, Frederick
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 121-133)
.
2017
Persistent link: https://www.econbiz.de/10011565739
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9
Bezugsobjektspezifische Investitionen im Business-to-Business-Marketing
Ungruhe, Markus
-
2011
Persistent link: https://www.econbiz.de/10009316339
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10
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
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