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~accessRights:"free"
~accessRights:"restricted"
~subject:"Confidence"
~subject:"Virales Marketing"
~type:"article"
~type_genre:"Article in journal"
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Confidence
Virales Marketing
Product information
207
Produktinformation
202
Consumer behaviour
184
Konsumentenverhalten
184
Online retailing
56
Online-Handel
56
Product labelling
53
Warenkennzeichnung
53
Viral marketing
51
Food
47
Lebensmittel
47
Internet marketing
45
Online-Marketing
45
Information behaviour
31
Informationsverhalten
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28
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26
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Theorie
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Aufsatz in Zeitschrift
58
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1
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1
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English
58
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Cui, Geng
3
Peng, Ling
3
Changchit, Chuleeporn
2
Feng, Juan
2
Zhuang, Mengzhou
2
Agnihotri, Arpita
1
Ahmad, Rizal
1
Albari, Albari
1
Alicha Treerotchananon
1
Allred, Anthony
1
Alotaibi, Salman
1
Amos, Clinton
1
Azimi, Shabnam
1
Bao, Zhuolan
1
Barros, Lucia Salmonson Guimarães
1
Bhattacharya, Saurabh
1
Bhuian, Shahid Nakib
1
Camilleri, Adrian R.
1
Chan, Kwong
1
Chau, Michael
1
Chen, Jie
1
Ching Seng Yap
1
Chung, Yuho
1
Cooley, Delonia
1
Costa Filho, Murilo Carrazedo
1
Cruijsen, Carin van der
1
Dellarocas, Chrysanthos
1
Du, Zhao
1
Fagerstrøm, Asle
1
Filieri, Raffaele
1
Gaczek, Piotr
1
Ganguly, Anirban
1
Ghinea, Gheorghita
1
Ghosh, Tathagata
1
Haiwen, Yin
1
Ham, Sunny
1
Hu, Yixiao
1
Hua, Changhua
1
Huang, Albert H.
1
Huang, Shan
1
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Journal of business research : JBR
6
Information systems research : ISR
4
International journal of hospitality management
4
Journal of internet commerce
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
American economic review
1
Amfiteatru economic : an economic and business research periodical
1
Business & information systems engineering
1
Electronic commerce research
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
1
International journal of Indian culture and business management : IJICBM
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of agricultural & food industrial organization
1
Journal of business economics and management
1
Journal of consumer marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of contemporary marketing science
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of financial services research : JFSR
1
Journal of global information management
1
Journal of hospitality marketing & management
1
Journal of information & knowledge management : JIKM
1
Journal of international consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of open innovation : technology, market, and complexity
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Managing global transitions : international research journal
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
OR spectrum : quantitative approaches in management
1
Omega : the international journal of management science
1
Psychology & marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
58
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1
Effects of visual information and argument concreteness on purchase intention of consumers towards online hotel booking
Shukla, Anuja
;
Mishra, Anubhav
- In:
Vision : the journal of business perspective
27
(
2023
)
5
,
pp. 639-649
Persistent link: https://www.econbiz.de/10014433459
Saved in:
2
Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
Saved in:
3
The effect of brand image and product knowledge on purchase intentions with e-WOM as a mediator variable
Khoirunnisa, Dea
;
Albari, Albari
-
2023
Persistent link: https://www.econbiz.de/10014281695
Saved in:
4
Is it better to communicate product information abstractly or concretely? : the role of consumer product expertise and shopping-stage mindset
Trzebinski, Wojciech
;
Gaczek, Piotr
;
Marciniak, Beata
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 273-285
Persistent link: https://www.econbiz.de/10013552956
Saved in:
5
Being informed or getting the product? : how the coexistence of scarcity cues and online consumer reviews affects online purchase decisions
Wrabel, Andrea
;
Kupfer, Alexander
;
Zimmermann, Steffen
- In:
Business & information systems engineering
64
(
2022
)
5
,
pp. 575-592
Persistent link: https://www.econbiz.de/10013445676
Saved in:
6
The unreliability of online review mechanisms
Narciso, M.
- In:
Journal of consumer policy : consumer issues in law, …
45
(
2022
)
3
,
pp. 349-368
Persistent link: https://www.econbiz.de/10013441828
Saved in:
7
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
8
Effect of online review comment recency on information processing : interaction between overall and recently posted individual ratings
Shin, Seunghun
;
Xiang, Zheng
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 602-625
Persistent link: https://www.econbiz.de/10014564202
Saved in:
9
Using customer review systems to support purchase decisions : a comparative study between the U.S. and Thailand
Changchit, Chuleeporn
;
Klaus, Timothy
;
Alicha …
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012614615
Saved in:
10
Information processing of food safety messages : what really matters for restaurant customers?
Shafieizadeh, Kiyan
;
Alotaibi, Salman
;
Tao, Chen-Wei …
- In:
International journal of contemporary hospitality management
35
(
2023
)
10
,
pp. 3638-3661
Persistent link: https://www.econbiz.de/10014334337
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