The effect of brand image and product knowledge on purchase intentions with e-WOM as a mediator variable
Dea Khoirunnisa, Albari Albari
| Year of publication: |
2023
|
|---|---|
| Authors: | Khoirunnisa, Dea ; Albari, Albari |
| Subject: | Product Knowledge | Brand Image | E-Wom | Purchase Intention | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information | Virales Marketing | Viral marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v12i1.2256 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281695