Ota, Masaya; Sakata, Yusuke; Iijima, Takao - In: Asian journal of sustainability and social responsibility 4 (2019) 6, pp. 1-14
We examine whether Fair Trade information affects the Japanese consumer's willingness to pay. We provide information on agroforestry and poverty resolution for chocolate products to test consumer behavior. We use an online survey and the Discrete Choice Experiment (DCE) method for hypothesis...