Fair trade information eliminates the positive brand effect: product choice behavior in Japan
Year of publication: |
2019
|
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Authors: | Ota, Masaya ; Sakata, Yusuke ; Iijima, Takao |
Published in: |
Asian journal of sustainability and social responsibility. - Cham, Switzerland : Springer International Publishing, ISSN 2365-6417, ZDB-ID 2843159-5. - Vol. 4.2019, 6, p. 1-14
|
Subject: | Ethical marketing | Ethical consumers | Choice experiment | Brand trust | Cause-related marketing | Japan | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Fairer Handel | Fair trade | Markenführung | Brand management | Unternehmensethik | Business ethics | Markenartikel | Brand |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1186/s41180-019-0026-6 [DOI] hdl:10419/217383 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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