Supriyanto, Achmad; Wiyono, Bambang Budi; Burhanuddin, … - In: Cogent business & management 8 (2021) 1, pp. 1-17
Service quality and customer satisfaction are parts of factors that influence customer loyalty to bank services. Both … long term. This study aims to (1) examine how service quality influenced customer loyalty; (2) how customers’ satisfaction … influenced their loyalty to the bank; and (3) examine simultaneous effects of service quality and customer satisfaction on …