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~accessRights:"free"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"B2B"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business ethics : JOBE
Journal of business research : JBR
The journal of business & industrial marketing
3
Administrative Sciences : open access journal
2
Journal of business-to-business marketing
2
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
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Danube : law and economics review
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European business review
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International journal of cross cultural management
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Journal of industrial and business economics
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Journal of marketing analytics : JMA
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Journal of open innovation : technology, market, and complexity
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Journal of strategic marketing
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Journal of supply chain management science : JSCMS
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LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
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2
Dynamic capabilities that matter for business failure versus survival
Gupta, Narain
;
Sardana, Deepak
;
Lee, Richard
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 40-50
Persistent link: https://www.econbiz.de/10014456185
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