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~isPartOf:"Enlightening tourism : ET ; a pathmaking journal"
~subject:"Brand management"
~subject:"Marketingmanagement"
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Brand management
Marketingmanagement
Tourism marketing
27
Tourismusmarketing
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Destination management
16
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16
Tourism industry
15
Tourismuswirtschaft
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Almeida, Giovana Goretti Feijó de
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Amirzade, Nazanin
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Cardoso, Lucília
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Duman, Teoman
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D’Arco, Mario
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Ramjit Singh
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Rodrigues, Sónia
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Enlightening tourism : ET ; a pathmaking journal
Cogent business & management
6
European research studies
6
Baltic Journal of Economic Studies
3
Journal of Tourism, Heritage & Services Marketing : JTHSM
3
Journal of tourism, sustainability and well-being
3
European research on management and business economics
2
Global business and finance review
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
2
Amfiteatru economic : an economic and business research periodical
1
Asian Academy of Management journal
1
Business and Economic Research : BER
1
Business ethics and leadership : BEL
1
DBA Africa management review
1
Economic analysis : EA
1
Economics, management and financial markets
1
Economies : open access journal
1
EuroEconomica
1
European journal of marketing
1
Future Business Journal
1
Iranian journal of economic studies : IJES
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of creating value
1
Journal of economics, finance & administrative science
1
Journal of global information management
1
Journal of hospitality and tourism insights
1
Journal of innovations in digital marketing
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of urban economics and management : a quarterly journal of Iran Urban Economics Scientific Association
1
Marketing i menedžment innovacij : m&mi
1
Marketing in the 21st Century Issues and Challenges, Edition: 1st, Chapter: 5, Publisher: Bharti Publications, Editors: Meera Mehta, pp.68-84 (2016)
1
Oeconomia Copernicana
1
Proceedings of 8th International Conference «Economic Integration, Competition and Cooperation», 6-9 April, Opatija, University of Rijeka – Faculty of Economics, CD with Full papers
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Schriften zu Marketing und Management
1
The journal of accounting and management : JAM
1
Tourism and hospitality research : THR
1
Tourismos : an international multidisciplinary journal of tourism
1
University of Sri Jayewardenepura, Sri Lanka, 13th International Conference on Business Management (ICBM) 2016
1
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1
Regional branding of Western Balkans through sustainable tourism
Çela, Sonila
;
Hysa, Xhimi
;
Duman, Teoman
;
Zenelaj, Besjon
- In:
Enlightening tourism : ET ; a pathmaking journal
12
(
2022
)
2
,
pp. 521-564
Persistent link: https://www.econbiz.de/10013326971
Saved in:
2
Tourism broker's perspective on Turkey's image : marketing communications and subjective norms as mediators
Najjarzadeh, Mohammad
;
Amirzade, Nazanin
;
Zarch, …
- In:
Enlightening tourism : ET ; a pathmaking journal
12
(
2022
)
1
,
pp. 33-69
Persistent link: https://www.econbiz.de/10013327007
Saved in:
3
Macao's nongaming entertainment, culture and city branding
Lam, Carlos Siu
;
Jamieson, Lynn M.
- In:
Enlightening tourism : ET ; a pathmaking journal
12
(
2022
)
1
,
pp. 304-336
Persistent link: https://www.econbiz.de/10013412748
Saved in:
4
Tourism ambassadors as special destination image inducers
Morand, Jean-Claude
;
Cardoso, Lucília
;
Pereira, …
- In:
Enlightening tourism : ET ; a pathmaking journal
11
(
2021
)
1
,
pp. 194-230
Persistent link: https://www.econbiz.de/10012583844
Saved in:
5
Evaluating the influence of destination brand experience on tourist behavioral intention
Ramjit Singh
;
Mehraj, Nasiba
- In:
Enlightening tourism : ET ; a pathmaking journal
9
(
2019
)
2
,
pp. 199-227
Persistent link: https://www.econbiz.de/10012214954
Saved in:
6
The role of personal brand on consumer behaviour in tourism contexts : the case of Madeira
Sousa, Bruno
;
Rodrigues, Sónia
- In:
Enlightening tourism : ET ; a pathmaking journal
9
(
2019
)
1
,
pp. 38-62
Persistent link: https://www.econbiz.de/10012118623
Saved in:
7
Building tourism destination brand from the relational view perspective : the Italian project "South Destination Network"
Pellicano, Marco
;
Marino, Vittoria
;
Montera, Raffaella
; …
- In:
Enlightening tourism : ET ; a pathmaking journal
8
(
2018
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012118958
Saved in:
8
Are myths and legends used in tourism communication as a resource? : the case of Algarve online brochures
Pérez-Aranda, Javier R.
;
Guerreiro, Manuela
;
Mendes, Júlio
- In:
Enlightening tourism : ET ; a pathmaking journal
5
(
2015
)
1
,
pp. 65-99
Persistent link: https://www.econbiz.de/10011665111
Saved in:
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