Ha, Seung-Bum; Udonava, Ina; Cheng, Ming - In: Global business and finance review 26 (2021) 2, pp. 83-109
Purpose: Understanding consumers’ preferences and reasons for adopting new particular technology is crucial to provide the available services that create value for stakeholders and consumers. This study researched offline m-payment adoption in the Chinese market based on consumers’ point of...