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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of networking and virtual organisations : IJNVO"
~subject:"Social Web"
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International journal of advertising : the review of marketing communications
International journal of networking and virtual organisations : IJNVO
Cogent business & management
67
Journal of open innovation : technology, market, and complexity
55
CESifo working papers
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NBER working paper series
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NBER Working Paper
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Administrative Sciences : open access journal
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Psychology & marketing
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Journal of risk and financial management : JRFM
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ZEW discussion papers
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Faculty & research / Insead : working paper series
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Financial innovation : FIN
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Marketing i menedžment innovacij : m&mi
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NET Institute Working Paper
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Working papers / Harvard Business School, Division of Research
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IZA Discussion Paper
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Management dynamics in the knowledge economy
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Pakistan journal of commerce and social sciences
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Future Business Journal
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Working paper series
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Discussion paper series / Philippine Institute for Development Studies
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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European journal of management and business economics : EJM&BE
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International Journal of Financial Studies : open access journal
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International journal of consumer studies
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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The political economy of social media
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Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
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2
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
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